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Monday, 25 January 2016
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The benefits of videos for marketing are undeniable yet many companies haven’t grasped using them. Still not convinced of their value?  Check out this Infographic.  Note that videos that demo your product or service are preferred over “about us” videos.

 

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Wednesday, 06 January 2016
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Excellent insights on 2016 business trends, several of which I see happening with companies here in Rochester, including utilizing Cloud-based IT services, virtual offices or co-work spaces, and limiting employees to less than 50. Changes in approaches to company benefits and utilizing virtual or outsourced talent are also emerging more in local business.  Read on!

 

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Wednesday, 09 December 2015
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Click here for great tips for SMB…I especially like the “Get on board with Mobile” …the means you too, B2B company!

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Monday, 30 November 2015
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Here are helpful tips for bringing visibility to your brand, including your logo (is your company logo in your email signature?).  #4 highlights the need for consistency for brand visibility, which is key to a successful brand.  Read on..

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Friday, 20 November 2015
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This article by Ash Read, Why Formatting is the Secret to Shareable Content, has great formatting tips for increasing the success of your content when publishing content like blogs, posts, articles or published pieces for LinkedIn.

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Friday, 13 November 2015
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Tuesday, 03 November 2015
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Amen to #1!  There are many fantastic, creative, savvy firms that can make your business more successful but I believe that they can easily fail if you don’t have a good relationship with the people in your marketing firm.  Read the list you need to know before you interview marketing firms.

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Monday, 26 October 2015
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Scott Margenau nails it in this Top 5 Reasons Why Most Small and Medium-Size Businesses Fail at Marketing. Perhaps its because many CEOs/business owners don’t fully understand what Marketing’s function is, it’s value to their business and the negative impact these 5 mistakes make on the longevity of their business.

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Tuesday, 25 August 2015
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Delighted to be working with Flower City Glass, featured in last Friday’s Rochester Business Journal.  Fun fact:  The Gianforti family has been servicing Rochester and Syracuse for over 90 years (over NINETY years!)…that speaks volumes for well-managed family businesses.

Flower City Glass

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Wednesday, 19 August 2015
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Well here’s a handy list, even if you don’t own a business many of these tips (like network, use social media, plan and know your why) are important to persistently use for your career.