"Ginny brings a wealth of knowledge and experience to all aspects of corporate marketing. She is progressive with her concepts and her commitment to seeing a project to completion is exemplary. She was able to connect me with the proper business' that could assist me in achieving our corporate marketing goals. Ginny is capable of handling many aspects of marketing simultaneously and proficiently. She assisted me with our website content update, product branding, sales and marketing material update and social media content. My experience with Ginny has provided me with a plethora of marketing knowledge. If you are looking to refresh your corporate marketing or gain some insight as to how marketing can help grow your business then I would highly recommend meeting with Ginny." Billy Rue - President/CEO - FPR Specialty Pharmacy LLC
Excellent insights on 2016 business trends, several of which I see happening with companies here in Rochester, including utilizing Cloud-based IT services, virtual offices or co-work spaces, and limiting employees to less than 50. Changes in approaches to company benefits and utilizing virtual or outsourced talent are also emerging more in local business. Read on!
Amen to #1! There are many fantastic, creative, savvy firms that can make your business more successful but I believe that they can easily fail if you don’t have a good relationship with the people in your marketing firm. Read the list you need to know before you interview marketing firms.
Scott Margenau nails it in this Top 5 Reasons Why Most Small and Medium-Size Businesses Fail at Marketing. Perhaps its because many CEOs/business owners don’t fully understand what Marketing’s function is, it’s value to their business and the negative impact these 5 mistakes make on the longevity of their business.
Delighted to be working with Flower City Glass, featured in last Friday’s Rochester Business Journal. Fun fact: The Gianforti family has been servicing Rochester and Syracuse for over 90 years (over NINETY years!)…that speaks volumes for well-managed family businesses.